(a) Number and type. Business uses outside the central business district, with the exception of shopping centers, office buildings, theaters, automobile service stations, hotels and motels, shall be allowed two (2) of the following four (4) signs, but not both a freestanding and a roof sign:

    (1)     Wall signs. Each establishment may be allowed any combination of on-premise wall, canopy or awning signs not to exceed the maximum surface area allowed under section 23-25.1. Establishments with rear entrances may also have one wall or awning sign at the rear entrance not exceeding ten (10) square feet of sign surface area.

    (2)     Projecting signs. Each establishment may be allowed one on-premises sign not to exceed eight (8) feet in projection from the building wall on each wall facing a street. In the case of a one-story building, such signs may extend ten (10) feet above the roof line or parapet of the building. In all other cases, such signs shall not extend above the roof line or parapet of the building.

    (3)     Roof signs. Each establishment of one or two (2) stories may be allowed one on-premise roof sign for each wall facing a street. The maximum sign surface area shall be determined at the rate of two (2) square feet per linear foot of building frontage. No roof sign shall extend beyond the highest point of the roof upon which it is located.

    (4)    Each establishment may be allowed one freestanding sign for each adjacent street right-of-way, per the regulations of section 23-25.

    (b) Sale or lease of land. One on-premise sign not exceeding twelve (12) square feet in sign surface area per one acre shall be allowed to advertise the sale or lease of land. A maximum shall be reached at thirty-six (36) square feet. For lots of less than one acre in size, a twelve (12) square foot sign shall be allowed.

    (c) Sale or lease of building. One on-premise sign not exceeding twelve (12) square feet in sign surface area shall be allowed to advertise the sale, rental or lease of office or commercial space.

    (d) Development identification signs. Each commercial development, with the exception of shopping centers or C-P districts, shall be allowed one identification sign, limited to six (6) feet in height and thirty-two (32) square feet.

(Code 1964, § 19.810; Ord. No. 11304, § 1, 12-8-86; Ord. No. 13191, § 1, 12-16-91; Ord. No. 13192, § 1, 12-16-91; Ord. No. 13621, § 1, 3-15-93; Ord. No. 13898, § 1, 12-20-93)