No denial of issuance of a parade permit shall be upheld unless the person or body hearing the appeal finds that:

    (1)    The conduct of the parade will substantially interrupt the safe and orderly movement of other traffic contiguous to its route;

    (2)    The conduct of the parade will require such diversion of so great a number of police officers of the city to properly police the line of movement and the area contiguous thereto as to prevent normal police protection to the city;

    (3)    The conduct of such parade will require the diversion of so great a number of ambulances as to prevent normal ambulance service to portions of the city other than that to be occupied by the proposed line of march and areas contiguous thereto;

    (4)    The concentration of persons, animals and vehicles at assembly points of the parade will unduly interfere with proper fire and police protection of, or ambulance service to, areas contiguous to such assembly areas;

    (5)    The conduct of such parade will interfere with the movement of firefighting equipment en route to a fire;

    (6)    The parade is not scheduled to move from its point of origin to its point of termination expeditiously and without unreasonable delays en route; or

    (7)    The parade is to be held for the sole purpose of advertising any product, goods or event, and is designed to be held purely for private profit.

(Code 1964, § 12.347)