(a) Each taxicab business permit holder shall adopt a distinctive and uniform color scheme and company name, logo or insignia and shall display the same name, logo or insignia and color scheme on each vehicle permitted. Each taxicab shall bear on the outside on each side in letters at least two (2) inches but not greater than six (6) inches high the name of the company, the business phone number of the company, and a number assigned by the company identifying that particular vehicle. Each taxicab operated by the same permit holder must have identical information displayed to the public.

    (b) It shall be unlawful for any vehicle other than one operated pursuant to a valid permit to display any markings suggesting or indicating it is a taxicab or limousine. Whenever a vehicle operated as a taxicab or limousine is removed from service, the permit holder shall remove or obliterate all markings suggesting it is a taxicab or limousine.

(Ord. No. 12094, § 1, 12-12-88)