Series 105 2004 ORDINANCES/RESOLUTIONS
Section 105-496; Policy Res. 179-04; Establishing a policy governing the use of Convention and Visitors Bureau Attraction Development Funds
Council Bill No.
A POLICY RESOLUTION
establishing a policy governing the use of Convention and Visitors Bureau Attraction
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF COLUMBIA, MISSOURI,
SECTION 1. The City Council establishes the following policy
governing the use of
Convention and Visitors Bureau Attraction Development Funds:
1. The initial focus of the Attraction
Development Fund shall be to develop a local base of
attractions that will support a future destination attraction (defined as an attraction that, solely
its own merit, provides the primary reason for a visit to the City of Columbia).
2. A priority of the Attraction Development
Fund shall be to develop those attractions both
existing and proposed that are in the Citys center.
3. All attractions must meet the criteria
outlined in the Tourism Attraction Development
Fund application guidelines, attached hereto as Exhibit A, and show well developed strategies
for providing programming or exhibits and marketing that will attract out-of-market visitors.
Funded attractions shall be required to work together to develop two joint marketing or
promotional programs annually.
4. Applications shall also be accepted
and solicited from existing or proposed attractions not
in the Citys center.
5. City staff shall retain a consultant
to assist in identification of potential destination
attractions that would be beneficial to and compatible with the City of Columbia. A portion of
the Attraction Development Funds shall be reserved for this purpose.
ADOPTED this 20th day of September, 2004.