Color palette

The preferred standard color for the Columbia Water & Light logo is dark blue, composed specifically from the CMYK model of C=100, M=62, Y=0, K=50 (In RGB, R=28, G=27, B=104). PMS colors are Pantone 295 coated, or 294 uncoated.

In black and white presentations, it may be produced all black or reversed out of a background. Shades of gray may be used provided there is enough contrast for legibility. All other colors must be approved by the Columbia Water & Light Communications
Department. There is no approved multi-color presentation of any kind.

Clear space and size

The logo should be surrounded by enough clear space for maximum impact and legibility. The minimum amount of clear space should be a rectangular area around the logo, with space equal to a unit based on the height (at the top and bottom) and the width (at the sides) of the logo’s leterform “A” in “Water.” No other graphic elements should enter this rectangle of free space. Additionally, the minimum size the logo may be reproduced in print is 1.25 inches wide.